Japan, Taiwan and Albania are the three most popular emerging Airbnb destinations among travellers looking to stay in the homes of locals. Jenny Southan reports
Looking at search and booking data on Airbnb is a great way of seeing where people are planning to travel in the year ahead, and what kinds of travel experiences they want.
In 2024, Airbnb booking data shows that “amazing pools”, “national parks”, “amazing views”, “beach” and “iconic cities” categories are the most popular for home rentals.
In terms of countries with the highest increase in searches, Japan (specifically Tokyo, Osaka and Kyoto) has topped the the list, with searches tripling compared to 2023 data.
As Paris prepares to host the 2024 Olympic Games, the French capital is more attractive than ever, with searches for July 26 to August 11, 2024 ,increasing by over seven times compared to 2023.
Ten countries rising in popularity on Airbnb
- Japan
- Taiwan
- Albania
- Singapore
- Finland
- United Arab Emirates
- Curaçao
- Aruba
- Thailand
- Guatemala
24 trending destinations for 2024
- Indianapolis, Indiana
- Warsaw, Poland
- Osaka, Japan
- Kyoto, Japan
- Buenos Aires, Argentina
- Marrakesh, Morocco
- Salvador, Brazil
- Paris, France
- Düsseldorf, Germany
- Puerto del Carmen, Canary Islands, Spain
- Melbourne, Australia
- Philadelphia, Pennsylvania
- Lille, France
- Stockholm, Sweden
- Tokyo, Japan
- Rio de Janeiro, Brazil
- Cortina d’Ampezzo, Italy
- Milan, Italy
- Rome, Italy
- Maceió, Brazil
- Dallas, Texas
- Mexico City, Mexico
- Colorado Springs, US
- Nassau, the Bahamas
For UK travellers planning staycations in 2024, beach towns such as Brighton and historic cities such as Bath are top of mind. 2024 is also set to be a big year for live music, so it’s no surprise that Wembley and Stretford are climbing up this year’s list. (Wembley is welcoming Taylor Swift for an eight-night stint at the stadium across June and August, while Stretford’s Old Trafford will see Green Day and Foo Fighters take the stage in 2024.)
For Brits travelling abroad, sunny summer destinations such as Majorca and southern France top the travel list for 2024. While more eastern destinations like Thailand and Hong Kong also show increased popularity among British travellers, as they look further afield for warmer climates.
For guests who need help finding the best places to stay, Airbnb has launched Guest Favourites, a collection of the 2 million most-loved homes on Airbnb based on ratings, reviews, and reliability.
Guest Favourites have “excellent” reviews and are rated above 4.9 stars on average. These homes also receive high marks for ease of check-in, cleanliness, listing accuracy, host communication, location and value.