Opening early next year, Jaego’s House will combine co-working with childcare for families who want to work, rest and play together. Jenny Southan reports
Jaego’s House is a new kind of family club that will open in London’s Kensal Rise in early 2022. With membership from £99 a month, facilities include a jungle gym and soft play area, child-minding service and kids’ cinema.
For adults there is a co-working office, gym, treatment room and library. There is also a restaurant, café, and fitness studio that hosts regular classes and child-friendly sessions.
Jaego’s House is a clever debut from the Little Houses Group, which has noticed a gap in the market for venues that allow parents to work with their pre-school children on-site. After all, for parents who can remote work, why drop their kids off at a separate creche when they could all be on one site?
The Kensal House Nursery will be a “major part” of this new venture, the company said in a statement. Located in a Grade II listed building adjoining the club, it will be a “dynamic and diverse place for young children to learn, play and develop”.
The nursery will offer a bespoke curriculum that draws on the best of a number of established early years education approaches and following advice from leading childcare experts and parents.
It will be led by a nursery manager with more than 30 years’ experience and will benefit from exclusive access to Jaego’s House facilities.
Jaego’s House was created by Charlie Gardiner, founder of Incipio Group, who put together a team of six trusted colleagues, all parents with children under the age of eight, to help create an innovative family club and nursery.
He says his main goal is to create a place where “family life is made easier and more fun”. Furthermore, it will always be somewhere where “kids are allowed to be kids”. “They can express themselves, make a mess and have the odd tantrum without any judgment, eye rolling or requests to be quiet. This is a place where children should be seen and heard.”
Gardiner says: “The dream for most parents is to find somewhere that they love visiting just as much as their kids do. And that is exactly how we want our guests to feel about Jaego’s House, a place that you can all enjoy and have a good time.
He adds: “I lived in Kensal Rise for six years and walked past this building daily, thinking that it could be transformed into an amazing space. My son, Jaego, was born just 500 metres away and so it felt like the perfect fit. After 18 months of research and being lucky enough to get the building, it feels like now is the right time to launch this concept.”
The first round of memberships will be available to purchase on February 1, 2022, at a special rate. Memberships are available on a first come, first served basis and are strictly limited.
- House: £150 joining fee, £99 monthly fee (frozen for life)
- Family: £250 joining fee, £150 monthly fee, frozen for a year (then £199 monthly)
- House and Co-work: £250 joining fee, £175 monthly fee, frozen for a year (then £230 monthly)
There will also be an affordable “pay and play” option for families to use Jaego’s House without making a long-term commitment.